| Term | What it is |
|---|---|
| Administrator | Role granted at the Company level. Configures the entire account. |
| Area | Structure level that groups Units: a region, a department, a brand. |
| Assinar como (Sign as) | Option in the conversation that puts your name at the top of the sent message. |
| Agent | Role granted at a Unit. Provides service in the Inbox and sees their own performance. |
| Campos do contato (Contact fields) | Structured data the AI collects during the conversation and the team edits in the record: company name, email, budget, whatever your operation uses. |
| Cérebro | The center of everything: trained on your company’s identity, it’s where the agents draw what they answer, what they suggest, and the standard that evaluates. One per company. |
| Chat Widget | The chat on your website, installed with a snippet of code. |
| Ciclo (Cycle) | The monthly period of the credit allowance. |
| Conformidade (Compliance) | Rules the AI never breaks, registered in the Cérebro. |
| Contexto situacional (Situational context) | Temporary information for the AI, with an expiration: a promotion, a maintenance window. |
| Sotto | The agent that supports the agent inside the conversation, consulting the Cérebro and what Tino left behind. Query mode: answers questions. Active mode: suggests on its own. |
| Credits | The unit in which AI and messages are measured. |
| CSAT | The satisfaction survey sent to the customer after service, and the resulting score. |
| Diretrizes (Guidelines) | Behavior guidance for the AI, registered in the Cérebro. |
| Account owner | Whoever signed up for Tartini. Sees the Subscription screen. |
| Esclarecimentos (Clarifications) | Questions the AI asks before acting, when information is missing. |
| Ficha do contato (Contact record) | Everything the company knows about a contact: data, status, notes, and conversations. |
| Follow-up | The message Tino sends when the customer stops responding. |
| Monthly allowance (Franquia) | The amount of credits that enters the account each cycle. |
| Manager (Gestor) | Role granted at the Company, an Area, or a Unit. Monitors and manages what’s below it. |
| Handoff | The handoff of a conversation from Tino to a team member. |
| IA por canal (AI by channel) | The screen where Tino is turned on and configured, channel by channel. |
| Inbox | The screen where the team and the AI provide service. |
| Margem extra (Extra margin) | The advance of up to ten percent of the next allowance, used when the month’s credits run out. |
| Mensagem rápida (Quick message) | A ready-made text, called up with a slash in the message field. |
| Neuroplasticidade (Neuroplasticity) | The way the Cérebro evolves with every interaction: the agents’ experiences and your corrections reshape the standard, with your approval. |
| Panorama (Overview) | The first screen of each area: the summary of the Cérebro, Metrics, Scout, or Campaigns. |
| Processo (Process) | A service path mapped in the Cérebro, which Tino follows and Scout checks against. |
| Propriedades (Properties) | The AI’s knowledge sources: documents, questions and answers, websites. |
| Protocolo (Protocol) | The eight-character code that identifies a conversation. |
| Quattro | The agent that writes the operation down: builds the processes with you, with steps, transitions, and outcomes. |
| Roteamento (Routing) | The criteria that define when the AI transfers the conversation and to whom. |
| Scout | The agent that evaluates closed conversations with the Cérebro’s standard, shows team performance, and returns to the Cérebro what it found. |
| Setor (Department) | A queue within the Unit, to which conversations are transferred. |
| SLA | The maximum time for the first human reply, with an alert before it’s breached. |
| Status de contato (Contact status) | The stage of the relationship with the contact, in a list the company defines. |
| Template | A message approved by Meta, required to start conversations on WhatsApp Business API. |
| Tino | The agent that serves the customer on the front line and reaches out to contacts in campaigns, consulting the Cérebro on every reply. |
| Unit | The front line of the structure: the store, the branch, the team that provides service. |
| WABA | WhatsApp Business API, Meta’s official connection. |
| WhatsApp by QR Code | The WhatsApp Business connection made through your phone, as on a computer. |
Overview
Glossary
The terms that appear on Tartini’s screens, in one sentence each.
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