Campaigns is a feature of the Scale and Enterprise plans. Who configures it: Administrator (Company), Company Manager, Area Manager, and Unit Manager. Anyone on the team with access to the conversation can put someone in the campaign from the Inbox.The Tartini interface is in Portuguese. Screen and button names appear here exactly as on screen, with the translation in parentheses.
- Palavras e frases (Words and phrases): the message contains a registered word or phrase.
- Frase parecida (Similar phrase): the message resembles a registered phrase, with words swapped or added.
- Entender a intenção (Understand the intent): the message has the campaign’s subject, in other words.
- Campanha padrão do canal (Channel default campaign): every new conversation on the channel that no other campaign recognized.
Register words and phrases
By default, the campaign starts when the message contains one of the words or phrases on the list. Accents, punctuation, and extra spaces don’t matter: “promocao”, “Promoção!”, and “promoção” activate the same campaign. Where to find it: Campanhas > Campanhas > Nova campanha (Campaigns > Campaigns > New campaign), Público (Audience) step, Palavra-chave (Keyword) source, Como a campanha reconhece quem entra (How the campaign recognizes who enters) section.1
Add the words and phrases
Type each one in the palavras e frases que ativam a campanha (words and phrases that activate the campaign) field and press Enter. Whole phrases work, like your ad’s message.
2
Choose the match type
Contém (Contains, default), Igual a (Equals), Começa com (Starts with), Termina com (Ends with), or Regex.
3
Set the tag
Choose the color and the text in tag aplicada no contato (tag applied to the contact), for example
BF25.4
Adjust the options
Aplicar somente na primeira mensagem (Apply only to the first message) comes checked. Diferenciar maiúsculas (Case-sensitive) comes unchecked.
Turn on similar phrase
With Frase parecida turned on, the message activates the campaign when it resembles one of the registered phrases, even with words swapped or added. Register the ad’s message as a phrase: it becomes the reference. For example, with the phrase “Gostaria de saber os benefícios que tenho na minha região” (I’d like to know the benefits I have in my region), the message “quero saber os beneficios da minha regiao” (I want to know the benefits of my region) activates the campaign. “Qual o horário de funcionamento?” (What are your opening hours?) doesn’t.1
Register the reference phrase
Add the ad’s message in palavras e frases que ativam a campanha.
2
Turn on the option
Check Frase parecida.
Similar phrase works for phrases, not single words, and is unavailable with the Regex match type.
Let the AI understand the intent
With Entender a intenção turned on, the AI checks whether the first message has the campaign’s subject when the words and phrases didn’t recognize it. You describe in one sentence who should enter.1
Turn on the option
Check Entender a intenção.
2
Describe who should enter
In the field that appears, write something like “pessoas interessadas no clube de benefícios e em descontos de viagem” (people interested in the benefits club and in travel discounts).
The intent is only checked on the first message of a new conversation, never in the middle of a conversation. The same check covers every campaign in the Unit with the option turned on.
Set the channel default campaign
The default campaign receives every first message of a new conversation on the channel that doesn’t activate any other campaign, whatever the text. It’s for numbers used only for lead capture, where every new person is approached the same way.1
Choose the channel
At the top of the Público step, choose the campaign’s channel. Without a channel, the option stays locked.
2
Turn on the option
Check Campanha padrão para conversas novas deste canal (Default campaign for new conversations on this channel).
Each channel has one default campaign. If another campaign is already the channel’s default, Tartini warns you when you save and shows which one it is.
Break ties with priority
When two campaigns recognize the same message in the same way, for example both by the word “viagem” (travel), the one with the higher prioridade wins. The default value is 0; use higher numbers for the campaign that should win.Test a message
Before saving, paste a message in testar mensagem (test message) and click Testar (Test). Tartini shows whether it would activate the campaign and in which way: Palavra ou frase (Word or phrase), Frase parecida, Intenção (Intent), or Campanha padrão do canal. The test uses what’s on screen, even without saving. The test considers the first message of a new conversation, which is where every way of recognizing applies.Put a person in the campaign from the Inbox
When the message slips past every way of recognizing, you put the person in the campaign straight from the conversation. Tino reads what has already been said and reaches out right away. Where to find it: Inbox, megaphone icon Colocar na campanha (Put in campaign) in the conversation header, next to Transferir conversa (Transfer conversation). On mobile, in the Mais opções (More options) menu.1
Open the conversation
Select the conversation in the Inbox.
2
Click Colocar na campanha
The panel lists the active keyword campaigns that talk through the conversation’s channel.
3
Choose the campaign
Campaigns the person is already in show up disabled, with the notice já está nesta campanha (already in this campaign).
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Confirm
Click Colocar e abordar (Put in and reach out). The campaign’s tag is applied and Tino takes over the conversation.
Entry from the Inbox also works for conversations that are with an agent: you’re the one who decides to transfer the conversation to the campaign. On official WhatsApp (WABA), if the person hasn’t written in more than 24 hours, the campaign needs an opening template.
See why the person entered
Every entry is recorded in the conversation. In the Inbox, the Entrou na campanha (Entered the campaign) line shows the campaign’s name and a label with the reason: the recognized word or phrase, the similar phrase, the intent, the channel default campaign, or the manual entry. Use that record to fine-tune the words, the phrases, and the intent description.Frequently asked questions
Does Tino answer the question the person asked in the first message?
Does Tino answer the question the person asked in the first message?
Yes. When the campaign starts from a message, Tino’s first reply answers what the person wrote and then follows the campaign’s goal.
Does someone already in a campaign enter it again?
Does someone already in a campaign enter it again?
No. While the campaign conversation is ongoing, the person doesn’t enter it again. If another campaign recognizes the message, that other one takes over.
Does a conversation with an agent enter the campaign on its own?
Does a conversation with an agent enter the campaign on its own?
No. A conversation that is already with someone on the team doesn’t enter through automatic recognition. From the Inbox, the team can put it in the campaign.
Does the campaign recognize messages from another channel?
Does the campaign recognize messages from another channel?
No. A campaign with a chosen channel only recognizes messages that arrive through that channel, so Tino replies from the same number the person used.
Do I need to register words to use the intent or the default campaign?
Do I need to register words to use the intent or the default campaign?
No. The campaign needs at least one way of recognizing: words and phrases, the intent turned on, or the channel default campaign.
Do audio messages activate the campaign?
Do audio messages activate the campaign?
Yes. What the person said goes through the same ways of recognizing as a written message.