The list
- #000 instead of ink #14120F.
- Cobalt as a link, as a highlight, or for aesthetic preference.
- Terracotta on anything that isn’t the people’s side.
- Gradient as background, banner, or decoration, and two gradient elements in the same view.
- SAN blue #007BFF inside the product.
- Purple, which doesn’t exist in this system.
- Three dots in the bubble or in the typing indicator. It’s always two.
- AI writing in the people’s typeface, or AI that doesn’t identify itself.
- Wordmark in all caps, or in any family other than Schibsted.
- Red to grab attention, or green to qualify something as good.
- More than one color competing for the same screen.
- Blue-gray shadow. Every shadow starts from ink.
- Invented decorative illustration. The brand rests on type, color, and the symbol.
- Inter, Roboto, Arial, Space Grotesk.
- Emoji as a state, category, or action icon.