> ## Documentation Index > Fetch the complete documentation index at: https://docs.tartini.com.br/llms.txt > Use this file to discover all available pages before exploring further. # Trigger campaigns by webhook or by incoming message > Connect your system so every new contact enters the campaign on its own, or activate Tino when someone writes a keyword. export const Artigo = ({titulo, href, children}) => {titulo} {children ? {children} : null} ; export const Lista = ({titulo, children}) =>
{titulo ?

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{children}
; Not every campaign starts with a ready-made list. Two other sources put Tino to work without you having to upload a file: your own system notifying each new contact, or a word the customer writes first. Campaigns is a feature of the Scale and Enterprise plans. Who configures it: Administrator (Company), Company Manager, Area Manager, and Unit Manager. The Tartini interface is in Portuguese. Screen and button names appear here exactly as on screen, with the translation in parentheses. *** ## Webhook campaign A webhook campaign lets your system, such as your CRM, e-commerce, or billing platform, notify Tartini every time there's a new contact to reach out to, for example an abandoned cart. Every contact sent already enters the campaign, with no further step from you. Where to find it: step 2 of the wizard, **Meu sistema envia** (My system sends) source. In the **Público** (Audience) step, check **Meu sistema envia**. There's nothing to fill in for this source besides the rest of the campaign (mission, channel, hours). The URL only exists after you create it. When you click **Criar campanha** (Create campaign), a **Conecte seu sistema** (Connect your system) modal shows up with the webhook URL and the secret token. Use the **copiar** (copy) buttons next to each one. The token stays hidden by default; click **revelar** (reveal) to see it. Send the URL and the token to whoever sets up your system. They need to send a POST to that URL for every new contact, with the name and phone in the message body. The URL and the token also stay available later, at any time, on the **Detalhes** (Details) tab of the campaign dashboard. You don't need to save the creation modal. The payload example shown in the modal and on the **Detalhes** tab shows the expected format: the contact's name and phone in one block, and any other data (like the cart value) in a second block, which becomes context data available for Tino to use in the conversation. The technical details of signing and the full payload format are in the developers tab. ### Choose when Tino reaches out **Disparar imediatamente ao receber** (Trigger immediately on receipt) reaches out to each contact as soon as it arrives, 24 hours a day. **Somente dentro da janela de horários** (Only within the time window) waits for the next configured time slot if the contact arrives outside it. A contact that arrives outside the time window sits in the **Fila de Eventos** (Event queue), on the tab of the same name in the campaign dashboard, and is processed at the next available time slot, with no action from you. ### Rotate the token if needed If the token leaks or you want to invalidate the old URL, regenerate the token on the **Detalhes** tab of the campaign dashboard. Regenerating the token drops the old URL immediately. Update the URL in every system that uses this webhook before regenerating, so you don't lose new contacts. *** ## Keyword campaign (inbound) A keyword campaign activates Tino when a contact writes something that matches a pattern you define, for example a word tied to a promotion. Where to find it: step 2 of the wizard, **O cliente chega até mim** (The customer comes to me) source. In the **Público** step, check **O cliente chega até mim**. Type each word and press Enter. Remove one with the **X** next to it. **Contém** (Contains, default), **Igual a** (Equals), **Começa com** (Starts with), **Termina com** (Ends with), or **Regex**, for anyone who needs a more advanced pattern. Choose a color and write the tag's text, for example `BF25`. It tags the contact as soon as they write the keyword. Check **Diferenciar maiúsculas** (Case-sensitive) if you want the match to be case-sensitive. **Aplicar somente na primeira mensagem** (Apply only to the first message) is checked by default, so the trigger doesn't repeat on every message from the contact. Once created, the campaign starts **Ativa** (Active) right away, listening for the configured words. There's no external connection step for this source: everything happens inside Tartini. *** ## Where to track it after it's created * Campaign dashboard, **Detalhes** tab: the webhook's URL and token, or the keyword's pattern and tag. * Campaign dashboard, **Fila de Eventos** (Event queue) tab (webhook) or **Execuções** (Executions) tab (keyword): one record per contact that entered. * Inbox: conversations opened by a campaign show a **Campanha** (Campaign) chip. *** ## Frequently asked questions Open the campaign dashboard, **Detalhes** tab. The URL and the copy button are still there. It enters the **Fila de Eventos** and is processed as soon as the window opens again, with no action from you. Not through the interface today. It waits for the next available time slot. Only if you uncheck **Aplicar somente na primeira mensagem**, which is checked by default. No. The source of the contacts is set at creation and doesn't change when editing. *** ## Related articles The wizard in three steps. Other Tartini webhooks. Where to see conversations from each source. The tag applied by a keyword campaign. ## Related topics - [Campaigns explained](/en/campanhas/campanhas-explicadas.md) - [Create a campaign](/en/campanhas/crie-uma-campanha.md) - [The Tartini API](/en/api-reference/introduction.md)