> ## Documentation Index
> Fetch the complete documentation index at: https://docs.tartini.com.br/llms.txt
> Use this file to discover all available pages before exploring further.

# Track the results

> See how many contacts responded, how many converted, and where a campaign's conversations show up in the Inbox.

export const Artigo = ({titulo, href, children}) => <a className="lista-artigos-item" href={href}>
    <span className="lista-artigos-texto">
      <span className="lista-artigos-nome">{titulo}</span>
      {children ? <span className="lista-artigos-desc">{children}</span> : null}
    </span>
    <svg className="lista-artigos-seta" viewBox="0 0 24 24" width="18" height="18" aria-hidden="true">
      <path d="M9 6l6 6-6 6" fill="none" stroke="currentColor" strokeWidth="2" strokeLinecap="round" strokeLinejoin="round" />
    </svg>
  </a>;

export const Lista = ({titulo, children}) => <div className="lista-artigos">
    {titulo ? <p className="lista-artigos-titulo">{titulo}</p> : null}
    <div className="lista-artigos-itens">{children}</div>
  </div>;

A campaign's dashboard shows what happened with every contact it reached out to, from the first contact through conversion, without you having to open conversation after conversation.

<Note>
  Campaigns is a feature of the Scale and Enterprise plans. Who sees it: Administrator (Company), Company Manager, Area Manager, and Unit Manager. Agent doesn't have access to the campaign dashboard.

  The Tartini interface is in Portuguese. Screen and button names appear here exactly as on screen, with the translation in parentheses.
</Note>

Where to find it: click a campaign under **Campanhas > Campanhas** (Campaigns > Campaigns), or open **Abrir campanha** (Open campaign) on a contact's card in the Inbox.

***

## Read the overview

By default, the **Métricas** (Metrics) tab opens on the **Visão Geral** (Overview) sub-tab.

<Steps>
  <Step title="Open the dashboard">Click the campaign in the list, then the **Métricas** tab.</Step>
  <Step title="Read the main numbers">**Conversas Iniciadas** (Conversations Started), **Taxa de Resposta** (Response Rate), **Taxa de Escalação** (Escalation Rate), **Mensagens Totais** (Total Messages), and **Taxa de Abandono** (Drop-off Rate) sum up performance so far.</Step>
  <Step title="Check the status distribution">The bar shows how many conversations are **Ativo** (Active), **Concluído** (Completed), **Aguardando Resposta** (Awaiting Response), **Transferido** (Transferred), or **Falhou** (Failed).</Step>
</Steps>

***

## See each conversation

By default, the **Conversas** (Conversations) sub-tab lists every conversation from the campaign, most recent first.

Where to find it: **Métricas** tab, **Conversas** sub-tab.

<Steps>
  <Step title="Open the sub-tab">Click **Conversas**, inside **Métricas**.</Step>
  <Step title="Filter by agent">Use the filter to see only conversations with no agent (AI only) or those from a specific person.</Step>
  <Step title="Read the table">Each row shows the contact, how many interactions there were (from the AI and from the contact), the status, and whether the conversation was transferred.</Step>
</Steps>

<Note>
  The table shows 20 conversations per page. With no conversation yet, the dashboard notes that conversations show up as soon as contacts interact with the campaign.
</Note>

***

## Track the conversions

By default, the **Conversões** (Conversions) sub-tab shows only the contacts who already converted.

Where to find it: **Métricas** tab, **Conversões** sub-tab.

<Steps>
  <Step title="See the summary">The total conversions, the rate over conversations started, and the summed value, if the campaign has a value per conversion set up.</Step>
  <Step title="Switch the filter">Check **Todos os contatos** (All contacts) to see who hasn't converted yet.</Step>
  <Step title="Mark a conversion manually">In the execution list, use **Marcar conversão** (Mark conversion) to record a conversion the success definition didn't capture on its own.</Step>
</Steps>

<Note>
  A manually marked conversion shows up with the **Manual** source. The others show the real source: **Processo concluído** (Process completed), **Transferência qualificada** (Qualified transfer), **Dados coletados** (Data collected), or **Sinal externo** (External signal).
</Note>

***

## See the drop-offs

By default, the **Abandonos** (Drop-offs) sub-tab shows conversations that were transferred to the team and then went unanswered.

Where to find it: **Métricas** tab, **Abandonos** sub-tab.

The drop-off rate shows in green below 30%, in yellow between 30% and 49%, and in red at 50% or above. The table shows when each conversation was transferred, when the alert was sent, and the last interaction recorded.

***

## Where conversations show up in the Inbox

Every conversation opened by a campaign shows up in the Inbox with a **Campanha** (Campaign) chip, which helps tell it apart from a conversation the customer started on their own. On the contact's card, the campaign name shows up for any agent; only managers get the **Abrir campanha** link to jump straight to the dashboard.

***

## Frequently asked questions

<AccordionGroup>
  <Accordion title="Where do I see a campaign's conversations?">
    On the **Métricas › Conversas** tab of the campaign dashboard, or in the Inbox, by looking for the **Campanha** chip on conversations.
  </Accordion>

  <Accordion title="How do I mark a sale manually?">
    On the **Métricas › Conversões** tab, use **Marcar conversão** on the contact's row. The source is recorded as **Manual**.
  </Accordion>

  <Accordion title="Does the drop-off rate count every stalled conversation?">
    No. It counts only conversations that were transferred to the team and then had no interaction, not conversations Tino is still handling.
  </Accordion>

  <Accordion title="Does a campaign with no success definition show conversions?">
    Only manually marked ones. Without a success definition set up, the dashboard notes that the campaign predates this model, but still accepts manual marking.
  </Accordion>
</AccordionGroup>

***

## Related articles

<Lista>
  <Artigo titulo="Create a campaign" href="/en/campanhas/crie-uma-campanha">Where the success definition is chosen.</Artigo>
  <Artigo titulo="Schedule the send and follow-ups" href="/en/campanhas/agendamento-e-follow-ups">Pause, resume, and track the queue.</Artigo>
  <Artigo titulo="The contact card" href="/en/inbox/ficha-do-contato">Where the Abrir campanha link shows up.</Artigo>
  <Artigo titulo="Use the Conversation Center" href="/en/inbox/central-de-conversas">Another way to track conversations in progress.</Artigo>
</Lista>


## Related topics

- [Set up the satisfaction survey](/en/atendimento/pesquisa-de-satisfacao.md)
- [Campaigns explained](/en/campanhas/campanhas-explicadas.md)
- [Track site visitors](/en/inbox/visitantes.md)
