> ## Documentation Index
> Fetch the complete documentation index at: https://docs.tartini.com.br/llms.txt
> Use this file to discover all available pages before exploring further.
# Create a campaign
> Build the campaign in three steps, from what Tino will do to when the message goes out.
export const Artigo = ({titulo, href, children}) => {titulo}
{children ? {children} : null}
;
export const Lista = ({titulo, children}) =>
{titulo ?
{titulo}
: null}
{children}
;
The creation wizard walks you through three steps until the campaign is ready to run, with a preview of how Tino would open the conversation before you confirm.
Campaigns is a feature of the Scale and Enterprise plans. Who creates it: Administrator (Company), Company Manager, Area Manager, and Unit Manager.
The Tartini interface is in Portuguese. Screen and button names appear here exactly as on screen, with the translation in parentheses.
Where to find it: **Campanhas > Campanhas > Nova campanha** (Campaigns > Campaigns > New campaign), or **Campanhas > Panorama > Nova campanha →** (Campaigns > Overview > New campaign →).
The wizard saves your progress on its own in the browser as you fill it in. If you leave and come back, a notice says **Rascunho recuperado de onde você parou** (Draft recovered from where you left off).
***
## Step 1: what this campaign will do
Start by choosing how Tino will carry each conversation.
**Seguir um processo** (Follow a process, recommended) has Tino follow a process mapped out in Cérebro, step by step, adapting if the customer changes the subject. **Missão livre** (Open-ended mission) is just a written goal, for one-off notices and messages.Search by name or department and click a card to select it. With no processes mapped, use **Criar com missão livre** (Create with an open-ended mission) or map one under **Mapear processo** (Map process).In process mode, the **contexto desta campanha** (this campaign's context) field is optional, but it improves the opening: say when the contact happens, what Tino already has on hand, and the immediate action expected. In open-ended mission mode, the **objetivo da campanha** (campaign goal) field is required.Choose between **Processo concluído** (Process completed), **Transferência qualificada** (Qualified transfer, with an optional department), **Dados coletados** (Data collected, choose at least one field), or **Marcação manual** (Manual tagging). In open-ended mission mode, only **Marcação manual** is available.
You can also set a value per conversion, optional: a fixed amount in reais or a column from your CSV. This later shows up in the campaign's results dashboard.
With no name typed in the field at the top, the wizard warns **Dê um nome interno para a campanha** (Give the campaign an internal name) and won't let you continue.
***
## Step 2: who Tino will reach out to
Choose where the contacts come from. This choice doesn't change once the campaign is created.
**Tenho uma lista** (I have a list) uploads a CSV. **Meu sistema envia** (My system sends) generates a webhook URL. **O cliente chega até mim** (The customer comes to me) activates by keyword.For a list, upload the CSV (see [Import campaign contacts](/en/campanhas/contatos-e-csv)). For webhook, there's nothing to fill in here: the URL comes after you create it. For keyword, type the words (Enter adds each one), choose the match type, and the tag applied to the contact.Mark a profile as **Cliente Ativo** (Active Customer) or **Lead** and describe the context for that audience, to adjust Tino's tone.Only for lists, and only at creation: check other Units to repeat the same list on them, with each one's channel chosen on its own.
With no CSV with valid contacts, no keyword added, or no tag for the keyword, the wizard won't continue and shows the error under the field.
***
## Step 3: when and where
This step sets the channel, the hours, and what to do when the contact doesn't respond.
Select from the Unit's connected WhatsApp channels. With no channel, a warning takes you to **Conectar canal** (Connect channel).On an official channel, choose an **Aprovado** (Approved) template or create a new one in the editor. This is required: without a template, the wizard won't continue.For a list, choose the start date and, if you want, the end date. For webhook, choose between reaching out **24 horas por dia** (24 hours a day) or only within a time window. Keyword doesn't ask for anything here: Tino responds as soon as the customer writes in.When applicable, mark the days of the week and the start and end times. By default, the window comes pre-filled from the Unit's registered business hours.Add up to 4 attempts for when the contact doesn't respond: 4 hours, 1, 2, 3, or 7 days after the opening. On a WABA channel, attempts 24 hours or later require an approved template for each one.Give the agent a name and click **Gerar exemplo** (Generate example) to see how Tino would open the conversation with the first contact on the list.Click **Criar campanha** (Create campaign).
As soon as the contact replies, Tino cancels the following follow-up attempts and takes over the conversation.
***
## What happens when you create it
The result changes depending on the source you chose:
* **Lista** (List): the campaign starts as **Rascunho** (Draft). The notice reads **Campanha criada! Inicie o disparo quando quiser** (Campaign created! Start the send whenever you want). You start the send later, from the list or the campaign dashboard.
* **Webhook**: the campaign starts **Ativa** (Active). A modal shows the webhook URL and the secret token for you to set up in your system. See [Trigger campaigns by webhook or by incoming message](/en/campanhas/webhook-e-inbound).
* **Palavra-chave** (Keyword): the campaign starts **Ativa** (Active), already listening for the configured words.
Either way, you're taken back to the Unit's campaign list.
***
## Frequently asked questions
Only connected WhatsApp channels of the current Unit show up. Connect one under **Configurações > Canais** and go back to the wizard.
The CSV reader uses a comma as the separator. Download the spreadsheet template on the same screen and use it as a base.
During creation, the draft is saved in the browser with every change, per Unit, with no need to save it yourself. When you reopen the wizard on the same Unit, it recovers from where you left off. To start from scratch, use **Descartar rascunho** (Discard draft) when leaving.
Not through the wizard. The contact list of an already-created campaign is tracked in the campaign dashboard, execution by execution.
Only on a WABA channel, and only for attempts 24 hours or later. Shorter attempts and unofficial channels don't require a template.
***
## Related articles
Channel, template, and credits before you create one.The CSV format and the import preview.Hours, attempts, pause and resume.The playbook Tino follows.
## Related topics
- [Campaigns explained](/en/campanhas/campanhas-explicadas.md)
- [Trigger campaigns by webhook or by incoming message](/en/campanhas/webhook-e-inbound.md)
- [Create WhatsApp message templates](/en/canais/templates.md)